Massage Branding Mastery: Build a Brand That Books Itself

 A 4-Week Online Business Course for Massage Therapists

Elevate your practice by aligning your passion, purpose, and presentation. This powerful four-part course gives you the mindset, message, and modern tools to create a stand-out brand that attracts your ideal clients, without selling out or burning out.

Week 1: Developing a World-Class Brand
Learn what branding really means for a massage therapist—and why it’s the foundation of every thriving practice. You'll explore how to move beyond generic marketing and begin shaping a brand that reflects who you are, how you heal, and the clients you most want to serve.
 
Week 2: Clarify Your Why: The Heart of a Purpose-Driven Practice
Go deep into the reasons you do the work you do—and learn how to turn your “why” into a powerful compass for decision-making, messaging, and marketing. When your purpose is clear, your brand becomes magnetic.
 
Week 3: Developing Your Unique Massage Experience & Offerings
What truly sets you apart? In this class, you’ll learn how to articulate the unique experiences or outcomes you provide—and how to position yourself in a way that clients immediately understand and value.
 
Week 4: Harnessing the Power of AI
From content creation to marketing strategy, discover how massage therapists can use AI tools like ChatGPT to save time, streamline communication, and grow their business, without losing authenticity. No tech background required.
 
Class Dates: All classes are held over Zoom on consecutive Monday evenings from 5:00 PM PST to 7:00 PM PST, unless otherwise specified.
 
August Dates: 4, 11, 18, 25
September Dates: 1, 8, 15, 22
 
 
About Me: I’m a massage therapist, educator, and entrepreneur based in Seattle, where I currently operate three boutique massage practices and a massage school. I also run a Couple’s Massage Workshop business that has welcomed over 5,000 couples and counting.
 
With a Bachelor’s degree in Business Administration from the University of Washington and over 30 years of experience in financial management, business development, and marketing, I’ve built my massage businesses from the ground up—without relying on gimmicks or burnout.
 
My goal is to help other massage therapists build purposeful, profitable practices that reflect the best of who they are so they can do the work they love, with the clients they’re meant to serve, and get paid what they deserve!
 
Taught By
Joe Lavin
When
Monday, August 04, 2025 12:00 AM
CE Hours
24
Price
395
Posted
Monday, June 23, 2025 01:03 PM