When I finished massage school, back in the early 2000’s, my classmates and I shared a lot of enthusiasm to graduate, start working, and build a successful practice. Similarly, today, a lot of people graduate hoping to build a private practice—for many obvious reasons. Let’s compare the realities of the pros and cons of private … Continue reading Challenges of a Massage Private Practice
One of the biggest obstacles that comes up when you’re trying to build a client base—whether working for someone else, or in your own private practice—is building the habit of simply asking clients to come back to see you. Just about every therapist knows that it is supposed to be good business practice, but the … Continue reading Nice or Negligent
We therapists aren’t always marketing geniuses. Be that as it may, one of the major questions you have to ask yourself as a massage practitioner or center is: what do we specialize in? It is only then that you can find the right place—and the right customer—to market to. To help you with this, here … Continue reading Finding and Marketing Your Massage Niche
Many therapists could benefit from the use of a massage office. Your own spot saves your back from wrangling tables at house calls. Your own spot also offers a great learning experience – how to develop skills to negotiate and keep an office, handle bills and make more income. At some point in every massage … Continue reading Finding and Keeping a Massage Office
Do you ever get asked to give massage when you’re at a party or other event? I suppose I’m a reasonably social person because I do, inevitably, find myself at some kind of a function or evening reception at least once a week, sometimes two to three times a week. It is not unusual for … Continue reading Offense or Opportunity for Massage Therapists
When I first started practicing massage, I enjoyed something of a meteoric success. My practice went from zero clients to fully busy within three months. I didn’t really think much about it back then, ten or twelve years ago, but these days, I get asked what I did, and so I thought I’d share. Some … Continue reading Advice from a Massage Therapist Superstar
Massage at the Top of the Spine People who have suffered whiplash are a good number of the clients in massage therapists’ practices. They seek relief from neck and shoulder pain, tension headaches, migraines and fatigue. Massage does wonders for sore muscles of the neck and shoulder even years after a whiplash. It opens fused … Continue reading Massage Heals Whiplash
What’d you have for lunch? Was it a burger? Lasagna? Perhaps it was a delicious taco—a spicy Mexican treat with lots and lots of delicious onions? Mmm… Sounds good, but that was your lunch break. Now, you’re about to see a client. Are they going to experience your fine, effective massage technique, or are they … Continue reading Lunch Leaving a Lingering Odor for Massage Clients
On occasion, I’ve run into licensed massage therapists who have experienced boredom with their massage practice and had decided to move on to a different career. I know this happens for some, but, for myself, I honestly can’t imagine ever getting bored with the practice of massage. There are just so many wonderful, pertinent, and directly … Continue reading Breathe New Life into Your Massage Practice
Hey, it’s the time of year most massage therapists try to take a few days off, before the deluge of Christmas gift certificates and post-holiday injuries start piling up on the books. I like to practice something with therapist employees and therapist friends. It’s something that shouldn’t be so rare but we often forget to … Continue reading Massage Goals and Baskets