If you have your own massage practice, one of the challenges of keeping it going involves the need to periodically expand your client base. When your massage practice slips into a lull, and you find yourself wanting to reach out and find new clients, but you don’t have the money on hand to launch any sort of a […]
You’re approaching the end of massage school. Now what?! Where do you start? How do you spend your time prior to starting your fabulous, successful massage practice? It can feel daunting, for sure. Once your logistical concerns are taken care of (like choosing a space to practice, acquiring your massage & business licenses), you might […]
Many of us have had glowing reviews from clients, telling us that we’ve just given them the best massage of their life. And yet, even being the superhero healers we are, we still occasionally have those clients who end up complaining or telling others that we just didn’t quite get the job done for them. […]
Unless we stay in private practice for our whole career, we all have to interview for a job. Some of us end up interviewing several times—when we switch jobs or relocate, to upgrade our income, etc. Wouldn’t it be nice if someone gave us the key to what employers are looking for that results in […]
Like so many of my peers, I used to regard chair massage as nothing but an “introductory” technique that would allow clients to experience a bit of massage, after which they’d want to come to a spa or clinic where they’d get a longer “real” session. That was, until one day when I joined a […]
So, here’s an interesting conundrum: we all know to keep our conversation with clients to a minimum so they can have the most relaxing session, and yet, reports from those on the table abound of overly talkative therapists. No one wants to be a “Chatty Kathy,” but it happens. Years ago, before I even went […]
One of the best pieces of advice that I’ve heard many times over the years is that if you want to excel at something, you need to find someone who’s already succeeding at it, connect with them, and try to learn from them. In other words, you need to find a mentor—someone who can help […]
There are some really great therapists who are super-effective at resolving the most complicated muscle conditions, and yet, they have trouble making a living. They struggle to keep their private practice going, or they end up going to work for an employer—possibly one who doesn’t pay them very well. So, how come that happens when […]
Telling clients that they should drink more water is almost so universal and ubiquitous that it feels like it shouldn’t even need to be said anymore, and yet it should—over and over again. When we have sufficient water in our body this will help all the toxins that have been released during the massage to get […]
Our field of massage lives between two worlds. Historically, or at least over the last hundred years, massage was supposedly something that affluent people, primarily of the female gender, would allow themselves as a way of destressing and ‘getting away from it all. But massage is also increasingly recommended by doctors in situations where there […]