Hey, it’s the time of year most massage therapists try to take a few days off, before the deluge of Christmas gift certificates and post-holiday injuries start piling up on the books. I like to practice something with therapist employees and therapist friends. It’s something that shouldn’t be so rare but we often forget to […]
Sometimes a client just appears looking for a massage. Literally a walk-in. What can a therapist do to turn a lookie-loo into a booking? These potential clients may be trying to size up you and your spa. Offer a quick tour. If they like you and your spa, but are reluctant to make an appointment, […]
On a massage therapist’s first day at work, the training starts with how to say hello to a client. Easy? Oh heavens. I have had massage trainees stare at the floor. Roll eyes in a complete circle looking everywhere but at the client. Worst, a brief nanosecond of eye contact followed by staring over the […]
Most successful massage therapists come to a time in their careers when they think about going out on their own. They have worked in spas, medical offices or chain clinics and they have an itch to move out and become independent. Then the question comes up. Why risk all in business? Why not seek out […]
Massage therapists are not all alike when it comes to their understanding of how to build a practice. I have heard lots of explanations as to why bookings stay low, very few explanations of why they are full. How to develop a practice is an art just as much as massage. It requires some close […]