If you have your own massage practice, one of the challenges of keeping it going involves the need to periodically expand your client base. When your massage practice slips into a lull, and you find yourself wanting to reach out and find new clients, but you don’t have the money on hand to launch any sort of a […]
As massage therapists, we know that there really isn’t any firm boundary between mental or emotional stress and physical tension, so when we invite clients into our practice for treatment, we need to take care that our space is not only physically clean and welcoming, but also emotionally tidy. Larisa Goldin, CEO of Dreamclinic shares, […]
You’re approaching the end of massage school. Now what?! Where do you start? How do you spend your time prior to starting your fabulous, successful massage practice? It can feel daunting, for sure. Once your logistical concerns are taken care of (like choosing a space to practice, acquiring your massage & business licenses), you might […]
Many of us have had glowing reviews from clients, telling us that we’ve just given them the best massage of their life. And yet, even being the superhero healers we are, we still occasionally have those clients who end up complaining or telling others that we just didn’t quite get the job done for them. […]
Unless we stay in private practice for our whole career, we all have to interview for a job. Some of us end up interviewing several times—when we switch jobs or relocate, to upgrade our income, etc. Wouldn’t it be nice if someone gave us the key to what employers are looking for that results in […]
Like so many of my peers, I used to regard chair massage as nothing but an “introductory” technique that would allow clients to experience a bit of massage, after which they’d want to come to a spa or clinic where they’d get a longer “real” session. That was, until one day when I joined a […]
Massage therapists have a few tricks for using specific pressure techniques without straining their thumbs. Whether light, firm or deep, these handy tips provide support for precious thumb during massage strokes. These body mechanics require split legs, from 4 inches to shoulder width apart, one behind the other and slightly flexed at the knees and […]
So, here’s an interesting conundrum: we all know to keep our conversation with clients to a minimum so they can have the most relaxing session, and yet, reports from those on the table abound of overly talkative therapists. No one wants to be a “Chatty Kathy,” but it happens. Years ago, before I even went […]
One of the best pieces of advice that I’ve heard many times over the years is that if you want to excel at something, you need to find someone who’s already succeeding at it, connect with them, and try to learn from them. In other words, you need to find a mentor—someone who can help […]
There are some really great therapists who are super-effective at resolving the most complicated muscle conditions, and yet, they have trouble making a living. They struggle to keep their private practice going, or they end up going to work for an employer—possibly one who doesn’t pay them very well. So, how come that happens when […]