Category Archives: The Business Side of Massage

Have You Tried Jojoba Oil?

Close-up of male jojoba flowers.

Over the years I’ve used various massage oils, creams and lotions. Everyone seems to have his or her favorite, and it’s rarely possible to convince a “lotion person” to switch to oil or vice versa. That’s cool. Different strokes and all that (pun intended). But for me, I never seemed to be able to find just the right combination. Oils gave me a good glide (although not always enough grip), but they’re messy and sticky. I hated the way my oil bottles ended up with a sticky film that was almost impossible to get rid of. And it can be difficult to deal with oil-stained sheets and the resulting rancid odors. Lotions tend to absorb too quickly. I found one cream that had a great glide, but it contained ingredients that made it less than pure. So what to do?

About five years ago, I discovered jojoba oil, and I’ll never use anything else. It has fantastic glide and grip, better than any other lubricant I’ve used. It works especially well for deep tissue and myofascial release—you just have to use a little and it provides great control. It doesn’t go rancid, it doesn’t stain the sheets, no more sticky residue on my bottles!.

What is Jojoba Oil?
Did you know that jojoba oil isn’t really an oil? It’s actually a wax that becomes liquid at room temperature. Trivia time: Jojoba was given its botanical name, Simmondsia chinensis, by H. F. Link, who “discovered” the jojoba plant (a small desert shrub) near Baja California in 1822. Link named the plant after a fellow botanist, T.W. Simmonds. As with the “discovery” of America, although Link might have been the first westerner to find jojoba, Native Americans and Mexicans had been using it for hundreds of years. Father Junipero Serra, who founded 21 missions in California in the 18th century, documented jojoba’s use as a skin and hair conditioner, for healing bruises and burns, as a treatment for sunburn, and even as an appetite suppressant.

Okay. History lesson over. If you’re into these kinds of details though, you might have fun doing a little research on your own. It’s pretty cool to see how jojoba began to be used in cosmetics and skin care products. Hint: it happened when sperm whales were declared an endangered species in the early 1970’s. Jojoba oil’s chemical properties are almost identical to sperm whale oil, which, interestingly, is also a liquid wax.

Jojoba: The Swiss Army Knife of Oils
Jojoba is truly amazing stuff. If I hadn’t read the studies and experienced the benefits of jojoba on my clients and myself, I’d think it sounded too good to be true.

  • In dermatological tests, it was proven that Jojoba oil increases the skin’s suppleness by 45%, and the effect lasted for more than eight hours.
  • Studies at Michigan University, the University of Michigan, and the University of Port Elizabeth supported the conclusion that five of the most common bacteria, including staphylococcus aureus and pseudomonas aeruginosus, as well as the fungus candida albicans, were not capable of growing in jojoba oil and that jojoba oil destroys staphylococcus and pseudomonas within 1 hour and 15 minutes.
  • Jojoba has anti-inflammatory properties due to its myristic acid content.
  • Jojoba’s chemical similarity to sebum, our natural skin oil, means it’s easily absorbed and rarely causes allergic reactions. If you have clients who are allergic or sensitive to other oils or lubricants, you will probably find that they won’t have any problem with jojoba.
  • It’s rich in Vitamin E, a natural preservative, giving it a super-long shelf life. I’ve had my current gallon jug for close to a year, and it’s not showing any signs of rancidity.
  • Jojoba dissolves sebum, making it an excellent hair conditioner and scalp treatment for both dry and oily hair. It’s proven to be an excellent treatment for dandruff, and has potential for preventing hair loss. It can also be used as a facial cleanser.
  • Skin conditions like eczema, psoriasis and acne have been helped with jojoba. Again, because its composition is so similar to sebum, it works for either dry or oily skin.
  • You can use jojoba oil instead of shaving cream and soften your skin while you shave.
  • Get rid of all those fancy wrinkle creams and use jojoba oil instead.

It’s a Great Massage Oil!
Jojoba isn’t just great for all skin types; it also feels great. It never leaves a greasy, oily feel, even if you use a little bit too much. So your clients will leave feeling silky smooth and fresh. And if you’re tired of oil-stained sheets, jojoba will make you really happy. I found this comment on a bodywork forum: “I’m so confident about the washability that I sometimes wear a nice linen dress to work because it’s comfy, and it always comes clean.” That’s a pretty strong endorsement!

Jojoba is also one of the best carrier oils for aromatherapy.

It’s Cheaper Than You Might Think
A lot of people think jojoba’s expensive. But when you look at the fact that you’ll use just a fraction of the amount you use with other oils and it doesn’t go rancid, it becomes very affordable. A gallon of jojoba oil from The Jojoba Company (formerly Boston Jojoba Company) costs $55 and will last a lot longer than other oils, lotions or creams. You can get organic jojoba oil from The Jojoba Company for $69 a gallon, but even their regular jojoba oil is pesticide-free.

If you try jojoba, let me know what you think. And if you’re already a jojoba fan or have discovered some new uses for it, I’d love to hear about that too!

The FAQs on CEUs

Well, it’s time to renew my massage license again, and I figured it was a good time to review the CEU requirements. I know I can get some CEU’s from watching videos, but I couldn’t remember the rules for doing that (as it turns out, you can only use videos/dvds for four hours of credit). So, realizing that I’m probably not the only LMP in Washington State who doesn’t have all of this committed to memory, here’s a refresher on what you need.

Don’t Be Late!
I was shocked when I got my renewal notice this year. Last year I think I paid $30. This year it’s $90!! Major bummer. And because the renewal rate has gone up so much, the penalty for renewing late also takes more of a bite. If you’re even one day late, you’ll pay an additional $40, for a total of $140. I don’t know about you, but $90 is more than I want to pay as it is—make sure the Dept. of Health gets your renewal by your birthday so you don’t get soaked by the penalty.

How Many CEU’s Do You Need?
From the Washington State Department of Health: To renew a massage license, you must have sixteen hours of continuing education every two years. The continuing education hours must have been obtained during the preceding two years, from birth date to birth date. If you are reporting this year any CE that was obtained before your birth date two years ago or after your current birth date, it cannot be used to satisfy the continuing education requirement.

What Qualifies for CEU Credits?
Again, straight from the horse’s mouth so there’s no confusion:

WAC 246-830-475
Qualification of program for continuing education credit. Completion of a formal program of learning which serves to enhance the professional knowledge and development of the licensee shall qualify as continuing education credit. For the purposes of this chapter, a formal program of learning shall be defined as any of the following:

(1) Attendance at a local, state, national or international continuing education program having a featured speaker;

(2) First aid, CPR or emergency related classes;

(3) Viewing of educational video tapes not to exceed four credits;

(4) Teaching a seminar for the first time, not to exceed eight hours;

(5) Business and management courses not to exceed six hours;

(6) Specialized training in an aspect of massage therapy provided by an individual who has expertise in that area, has been licensed in this state for no less than three years, and who charges a fee;

(7) Courses from a state, county, or city school or program or approved massage school, program, or apprenticeship trainer in massage therapy or related topics; or

(8) Training provided by a health care professional certified or licensed in their area of expertise.

You Might Need More CEUs
If you’re nationally certified or an AMTA member, you have to deal with additional requirements. NCBTMB and AMTA both require 48 hours of continuing education every four years, and 6 of those hours must be taken in ethics. But the AMTA does accept proof of your NCBTMB or NCCAOM-ABT certification expiration date for renewal as a Professional Active member of AMTA.

It’s Tax Time Again

Well, it’s that time again. You’ve received your W2’s or 1099’s and you’re getting ready to file your taxes. But before you do, take note of these tips that can save you money and help you avoid audits by keeping your return off the IRS’s “radar screen.”

File Your Taxes for Free
Was your gross income for 2008 $56,000 or less? If your answer’s yes, you can take advantage of a new service provided by the IRS that allows you to use TurboTax, TaxAct, TaxSlayer or other tax preparation software to file your taxes for free. If you qualify, you get full use of these products without paying a cent! So before you pay for tax software, go to www.irs.gov and click on “Free File is Now Available.”

If you click on “I Will Choose a Company,” you get a list of all the companies that offer free tax prep. But since each of them have different requirements, choosing this option means you have to check out each company to see if you qualify.

The easiest way to find out which companies will do your taxes for free is to click on “Help Me Find a Company.” You just fill out a form that asks stuff like your age, your state of residence, your adjusted gross income, etc., and click “Submit” to get a list of companies you can use based on your answers.

So check it out. Tax software isn’t expensive, but why pay if you don’t have to?

Avoid Audit “Red Flags”
The latest issue of the AMTA’s Massage Therapy Journal (MTJ) has a GREAT article called “Taking Care of Your Taxes.” You can even get 2 CEUs for completing it! Cool!

If you’re self-employed or work at a clinic or spa as an independent contractor and fill out a Schedule C, this article is a must read. I thought I knew what I was doing with my taxes, but I learned that I was actually raising some red flags based on how I was categorizing some of my expenses. For example, an accountant told me that the expenses for my web site should be put under Advertising, on Line 8 of my Schedule C, and that’s what I’ve been doing for years. Well, that’s not exactly wrong, but I found out from this article that advertising expenses average about 3.8% of total income for a typical small business like mine. By grouping everything that could loosely be classified as advertising in this category, I was exceeding this percentage and potentially causing the IRS to take a closer look at my return. BUT, without doing anything sneaky, if I just move the web expenses and a few other things to the Other Expenses category (which is perfectly legitimate), my expenses fall in line with the IRS’s averages and I’m less likely to be audited.

This article has tons of tips like that. So get a couple of CEUs and take the stress out of filing your taxes, all at the same time!

Armed with my newfound knowledge, I’m off to file my taxes (for free of course). Bye for now!

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Renew Your Commitment to Succeed

Tough times. And we’re all affected one way or the other. One of my clients worked for the Seattle PI for 27 years and will be laid off when the paper closes in a couple of weeks. Every day you hear about another Bernie Madoff or seemingly conscienceless Wall Street banker. And no one really has a solution. So where do you find the positive in all this? And how do you find the energy and motivation to move forward?

How about by looking inside and taking stock of your commitment level? Sounds trite, but you’re the only one who can turn your personal situation around.

Whether you have your own practice or are employed in a clinic or spa, I think you’ll find the following article (written by our terrific graphic designer) inspiring and motivating.

The Greatest Determining Factor
I have something inspirational to share this month. It’s not about marketing or improving your design techniques. It’s about you. How are you doing? What is happening in your business right now? Where are you focusing?

I recently met with a new client and she asked how our business was doing. She was a bit shocked to learn that not only is our business increasing in momentum and acquiring a mixture of new clients and returning clients, but—and maybe even more importantly, we are feeling hopeful and encouraged about 2009!

She inquired with a tenor of distress, “Why are you feeling so excited about 2009? I mean the world is in upheaval, the markets are tumbling, the sky is falling, there is fear and doom being peddled at every corner….how can you feel so positive?”

I told her that Magrit and I had decided that we would do whatever it took to build our business this year. We were committing; not just hoping, not just daydreaming, not just wishing, but committing, with absolute conviction that we would do everything in our control and in our power to grow at all cost—within integrity, of course.

I see so many people and their businesses struggling right now. I asked myself who among these people has renewed their commitment to greatness and success? Who among them has decided, truly decided to do things differently; to go outside their comfort zone, whether by starting a blog, hitting the streets with business cards, or agreeing to a public speaking gig… I mean as scary as some of these things are, what is at stake?! What is the cost NOT to do these things?

Can you, no, will you, commit to your business and do whatever it takes to succeed for at least the next 90 days? At the end of 90 days you can evaluate your actions and decide where to go from there. Are you willing to step into your power and own it? That is what it is going to take to succeed. You are the greatest determining factor of whether your business grows or whether you will ask your customers, “Would you like to make that a value meal for an extra buck?”

Remember, the Greatest Determining Factor is You!

Written by Mike Rosario ~ Core Creative Team ~ Mike@CoreCreativeTeam.com ~ www.CoreCreativeTeam.com

Are You a Massage Entrepreneur?

Time to Go Out On Your Own?
OK. You graduated from massage school with flying colors. Everyone tells you you have mad skills and that you’re the most fabulous therapist on the planet. So… does that mean you’re ready to start your own massage practice?

Not necessarily.

Do I Have What It Takes?
Working for yourself takes special skills and personality traits. Before you make your decision, ask yourself these questions:

  • Am I a risk-taker? (That doesn’t have to mean bungie-jumping – just that you’re willing to step out of your comfort zone).
  • Do I have business experience or at least “a head for business” (and am I willing to learn whatever business skills I need)?
  • Do I have the resources to support myself while I build my practice?
  • Am I willing to put in the time it’ll take to market and build my business, working long hours if that’s what it takes?
  • Am I organized? I mean really organized?
  • Am I self-confident?

Here are a couple of good articles that go into more detail about the qualities a good entrepreneur needs:

Entrepreneurs: Nature or Nurture?
Top 10 Ways You Know You’re an Entrepreneur

Test Yourself
And here are a couple of quizzes you can take to see if you pass the “entrepreneur test”:

The Entrepreneur Test for a Small Business Owner
Entrepreneurial Self-Assessment

Don’t be discouraged if you don’t “pass” these quizzes. Arguably, the MOST important component is passion. If you are truly inspired to start your own business, you can acquire the skills you need.

It’s a Business
But realize that a massage therapy practice is a business just like any other. If you choose to be self-employed, your business and marketing skills will be just as important as your massage skills. Here are just a few of the shoes you’ll need to fill (either on your own or through outsourcing):

  • Accounting
  • Marketing and sales
  • Operations management
  • Customer service
  • Billing (if you take insurance)
  • Information management and record-keeping
  • Human resources (if you plan to be more than a one-person operation)

As a general rule of thumb, if you spend 20 hours a week actually performing massage, you can count on spending at least an additional 20-25 hours performing the other duties involved in running your business. So if you’re charging $70 for an hour of massage, you’re really making a maximum of $35 per hour when you consider the time spent managing your business.

Then there are the expenses (and this is by no means a complete list):

  • Space rental
  • Advertising and networking
  • Self-employment taxes
  • Laundry
  • Accounting (either the cost of a program if you do it yourself, or the cost of using an outside service)
  • Office supplies

I don’t want to discourage you from starting your own practice. Lots of therapists do it very successfully. If you truly have an entrepreneurial spirit, a passion for “doing it yourself,” and the stick-to-itiveness to carry out your plans, you should do great!

But if some of the above gives you pause, no biggie. There are many ways to make a good living as a massage therapist.

If you choose to work for a massage clinic or spa, they’ll usually pay you either a set rate or a percentage for each massage you do. For example, if they charge $70, they might pay you 50%, or $35.

I hear you thinking – “But I’m doing all the work!! Why does the clinic get so much of the money?”

Wait. That 50% is actually not bad. You have to look at what they’re providing. Do they do all the scheduling and promotion? Do they provide all of the supplies and laundry facilities? Do you get paid time off? Some clinics will even contribute to your continuing education. In other words, do you just have to walk in, do your sessions and leave? If that’s the case, you’re in pretty good shape.

If you’re on your own, you have to pay for all that stuff. So if you decide to get a job, make sure you know what’s provided, what’s not, and whether you have to do any of your own promotion and marketing (which is not that uncommon).

So it’s just a matter of deciding which works best for you. If your passions and personality don’t lead you to strike out on your own, you can find a happy “home” in a clinic, spa or office setting.

I wish you success in your journey, wherever it takes you!

New Training Center offers affordable CEUs and More

So, this bit of information just floated into my email that I thought was great stuff and must be shared with all the dedicated massage therapists in the Northwest.

There is this new organization called Therapeutic Training Center, Inc. that is dedicated to bringing high quality additional training opportunities to us manual therapy workers. Check them out at http://www.theratraining.com/

Notable are the instructors themselves. These are heavyweights from the Seattle massage scene including, Pat Archer, Brian Utting and Julie Bacon. And the pricing for the different classes is completely reasonable, ranging from $80 to $260.

I also couldn’t help but notice, this organization also makes efforts on behalf of traveling therapists that come to the area to take classes, helping them find a place to stay during their visit.

Yes, it’s nice to see an entity like this pop-up and I hope you all will take time to check out their website soon. Again it’s at http://www.theratraining.com/

Be well!

CEU Update!

Here are some upcoming opportunities for CEUs along with an opportunity to work with the Reiki Fellowship in October for those who are interested!

Provided by: The Hands That Heal Center for the Healing Arts…

“How to do Groovy Neck Work”
Sept. 13 (Saturday) 10am-3pm **Therapeutic, Headache and Whiplash Workshop

“How to Run a $1000 Weekend Seated Massage Event
Sept. 13 (Saturday) 3pm-7pm

“Nooks and Crannies”
Sept. 14 (Sunday) 10am-2pm **Illio-Psoas, Sub-Scap, Piriformis, Adductors

“Manifesting an Amazing Massage Busines Today!”
Sept. 14 (Sunday) 3pm-7pm **Achieve Your Business Goals, Dreams and Desires

**About the workshops-

  • Each workshop has a muscle review and time to practice the new treatment strokes on other class participants
  • Each 4 hour class fee is $100 with 4 CEU’s available upon successful course completion
  • Take all 4 classes in the full 2 day “Make It Work For You” workshop

CPR/ First Aid Recertification class

Sept. 28th (Sunday) 1pm-5pm $60

You may e-mail Pamela directly to find out more about these CEUs: thehandsthathealcenter@yahoo.com

Pamela Rapiñan NCTMB-LMP,CSH 206-501-6608

**The Reiki Fellowship will be sharing at the “Alive Expo-Lynnwood Convention Center”

Dates: Nov. 8 and Nov. 9

Registration: You may find out more information in regards to joining the Reiki Fellowship at: http://www.reikifellowship.com/

If you know of other interesting opportunities and learning experiences to share with the massage community, I will be happy to pass them along. You can also share by posting a comment to this blog!

Great Information from the AMTA convention!

So…our first time making an appearance at the AMTA convention, and boy was it a neat experience! It was really great to meet some of you in person, thanks to those of you who dropped by to say hello.

I thought it would be nice to share some of the great information we learned from the convention this year~ please see the new links available on the right side of the screen.

Did you know that the AMTA is all volunteer based? They are always seeking new volunteers too! What a great way to spend some time in the community getting to know other LMPs out there doing what they love…helping others. For more information, you may visit their link: www.amta-wa.org.

You know, interesting things happen at a 3 day convention with down time here and there. You actually have the time to hold a conversation or 2. It was so much fun to meet some of the staff from the following companies striving to make a positive difference in the massage community: Massage Envy, The Massage Team, InSpa, Waking Life Massage and Supply, Cortiva Institute, Ask Us!, Juice Plus, Kerala Ayurveda Academy, Melaleuca, Topricin, and Body Cushion (have you tried one of these, talk about comfort).

I am currently in the process of researching some licensure information, stay tuned for the next posting with some rather useful information!