If you have your own massage practice, one of the challenges of keeping it going involves the need to periodically expand your client base. When your massage practice slips into a lull, and you find yourself wanting to reach out and find new clients, but you don’t have the money on hand to launch any sort of a […]
As massage therapists, we know that there really isn’t any firm boundary between mental or emotional stress and physical tension, so when we invite clients into our practice for treatment, we need to take care that our space is not only physically clean and welcoming, but also emotionally tidy. Larisa Goldin, CEO of Dreamclinic shares, […]
You’re approaching the end of massage school. Now what?! Where do you start? How do you spend your time prior to starting your fabulous, successful massage practice? It can feel daunting, for sure. Once your logistical concerns are taken care of (like choosing a space to practice, acquiring your massage & business licenses), you might […]
I am just back from our massage therapist state convention Classes, networking, stuff to buy and a bit of fun. I had the joy of being a test body, demonstrating treatment by one of the best bodyworkers in the world today. But the big annual meeting/convention paradigm is changing Conventions are losing attendance, and may […]
Many of us have had glowing reviews from clients, telling us that we’ve just given them the best massage of their life. And yet, even being the superhero healers we are, we still occasionally have those clients who end up complaining or telling others that we just didn’t quite get the job done for them. […]
Snappy massage therapists used to make fun of “skin massage”, using it as a stand-in for a massage of no connection, a mere application of oil, an unmemorable massage of no consequence. But hey, snappy aside, there is a really awesome aspect to skin massage worth thinking about – and doing. Here we are dealing […]
Unless we stay in private practice for our whole career, we all have to interview for a job. Some of us end up interviewing several times—when we switch jobs or relocate, to upgrade our income, etc. Wouldn’t it be nice if someone gave us the key to what employers are looking for that results in […]
My massage client had gone to a fancy resort spa with an extraordinary view of the ocean. The spa was world-class. The services were expensive, the atmosphere somewhat reminiscent of a place where Roman emperors might have gone for a holiday. How was your massage? I asked him when the holiday was over. I had […]
Like so many of my peers, I used to regard chair massage as nothing but an “introductory” technique that would allow clients to experience a bit of massage, after which they’d want to come to a spa or clinic where they’d get a longer “real” session. That was, until one day when I joined a […]
Massage therapists have a few tricks for using specific pressure techniques without straining their thumbs. Whether light, firm or deep, these handy tips provide support for precious thumb during massage strokes. These body mechanics require split legs, from 4 inches to shoulder width apart, one behind the other and slightly flexed at the knees and […]