I was enjoying the evening air, checking the massage therapy schedule book to review next week’s bookings when my 90-year-old mother-in-law asked for help. Help? I dashed in from the patio and stared. A little tsunami of water was spreading down the hallway into the living room, and all the bedrooms. Oh, and it was […]
Right about the end of the year, or sometimes the beginning of the year, I do an audit of my massage therapy practice. Years ago I started doing because I found it was easy to slip into a groove – also called a rut – and because I usually take at least a few days […]
In an effort to bring your more value, Find Touch has partnered with Dreamclinic, Seattle’s top-rated massage business, to deliver a weekly newsletter with tips for a thriving practice. We hope you enjoy and please don’t hesitate to send along any feedback – we read every message! Practice Makes Perfect – Learn Your Craft Sometimes we […]
Well, it wasn’t the most pleasant story I saw on TV news last night: A report about multiple incidents of women receiving massages from male therapists and complaining of sexual touch. It’s tough to talk about what’s an ugly truth in the massage therapy field. Some people in our field may not be doing massages […]
Treat Your Own Kinks… While we massage therapists are busy rubbing away knots, an industry has been developing of how-to guides to assist clients between office visits. The publications start with “Treat Your Own…” and I have always been a fan of the guru self-treatment book, Robin McKenzie’s “Treat Your Own Neck.” When I […]
The Adventures of Ana Log, Massage Therapist My alter ego in my massage therapist career has been “Ana Log.” She is a heroine of old school practices that simplify life instead of clouding it. Contrary to trends out there in e-land, Ana Log has her own schedule book, written in pencil, to give her […]
Perhaps you have seen the ads in the massage therapist trade publications: What would happen if you could see four clients in an hour? Folks in the massage biz are not often associated with great math skills. Four clients in a single hour? As a private practice therapist, heck, I figure could make a lot […]
One of my favorite massage therapists to trade with recently let me in on a secret. She has been doing massage for more than 20 years without health or disability coverage. That pressed some buttons with me. Since getting into massage, I have always had coverage, health through my own individual plan, then my spouse’s […]
Recently in looking for an associate to assist in my practice, I interviewed a bunch of massage therapists with ample experience. I thought I would offer a good step-up to private practice to people who wanted to move in that direction. I looked for experience because I wanted people who understood the economics and challenges […]
With each year end, I like to do two things: tidy up the loose ends of my massage therapy practice and set my sights on the coming year. Tidy time is important in the visceral sense: make sure my tax stuff and books are at least all in one box, if not organized, all set […]