Category Archives: The Business Side of Massage

Massage to Measures

Massage therapists like to think we help people deal with stress, injuries and fatigue. But how do we know we help? Massage is, after all one-on-one. We are stars or idiots one hour at a time, and we often don’t take much credit for our clients’ successes or failures. Is a massage therapist a facilitator […]

Plans, Practice and Control

It is a new world for the massage therapist, just as it is for many other personal services industries. App companies are going whole hog into personal service. Rides, house-cleaning, errands, baby-sitters, pet-sitters, and yes, massage therapists. Where is it heading? For a big thumping collision as we struggle to define ourselves, our employers and […]

Flames Climb Higher Than Hands

Those who do therapeutic massage are well aware of the statistics in the field. Burnout is a huge problem amongst therapists. What I have often heard from people is that massage is too hard to do enough of it to be secure financially and take care of one’s personal needs as well. I’ve also heard […]

Have you tried giving a massage using silk instead of oil?

We massage therapists love our helpers, be they oils, warm stones or essential oils. Lately I’ve come to totally enjoy something I at first thought would be a bust. Massage on silk is a method of gliding the hands across skin or clothes without the use of oil. Silks provide glide, like oil, but without […]

therapist-top-ten

A Massage Therapist’s Top Ten

Debates roar among massage therapists about which are the best oils, the best draping, and the most effective techniques. Yet never have so many argued so passionately about this question: whether to start clients in the supine or prone position. O the polarity! So many have crusaded with passionate arguments about breath patterns, face-cradle wrinkles, […]

Finding Your Best Massage Venue

A massage therapist starting to practice has quite a few challenges, not the least of which is finding the right place to practice. Options are multiple: gyms, tennis clubs, spas, medical offices, chiropractic, acupuncture or p.t. clinics, clients’ homes, business conference rooms, hotels, chains, etc. Each has its advantages and drawbacks. Sometimes the best option […]

Starting Choices, Massage Therapists

As they graduate from education programs, massage therapists have many choices for employment. Yet finding that perfect job can be elusive. The venues have expanded in the past few years but the economics remain the same: work a lot for less pay, work a lot less for more pay. For recent graduates looking to pay […]

Massaging with Partners

Most successful massage therapists come to a time in their careers when they think about going out on their own. They have worked in spas, medical offices or chain clinics and they have an itch to move out and become independent. Then the question comes up. Why risk all in business? Why not seek out […]

The Price of Comfort

Recently I walked into a raging discussion among massage therapists over discount pricing. To discount or not to discount is a huge bugaboo for massage therapists. Prices are subjective, of course, and one can only wonder why people ask for a discount from a single massage therapist when they wouldn’t dream of asking at a […]

DailyRant

Stress Experts Love Massage

At this time in my massage therapy career, I think I have got the whole stress thing down. Then something pops up that tells me: HA! Yes, HA! A very karmic and cosmic and pulse-wave HA! My family and i have been living in a hotel for nearly a month following flooding at my home. A […]