Treat Your Own Kinks… While we massage therapists are busy rubbing away knots, an industry has been developing of how-to guides to assist clients between office visits. The publications start with “Treat Your Own…” and I have always been a fan of the guru self-treatment book, Robin McKenzie’s “Treat Your Own Neck.” When I […]
Is it OK to stretch a client’s adductors? What if the client is female, the therapist male, and the wind is whistling through openings in the drape? Oh my, the topics that come up for question in a massage clinic. One of my friends had a complaint from the husband of a couple whom had […]
The Adventures of Ana Log, Massage Therapist My alter ego in my massage therapist career has been “Ana Log.” She is a heroine of old school practices that simplify life instead of clouding it. Contrary to trends out there in e-land, Ana Log has her own schedule book, written in pencil, to give her […]
Perhaps you have seen the ads in the massage therapist trade publications: What would happen if you could see four clients in an hour? Folks in the massage biz are not often associated with great math skills. Four clients in a single hour? As a private practice therapist, heck, I figure could make a lot […]
Massage therapists are not all alike when it comes to their understanding of how to build a practice. I have heard lots of explanations as to why bookings stay low, very few explanations of why they are full. How to develop a practice is an art just as much as massage. It requires some close […]
One of my favorite massage therapists to trade with recently let me in on a secret. She has been doing massage for more than 20 years without health or disability coverage. That pressed some buttons with me. Since getting into massage, I have always had coverage, health through my own individual plan, then my spouse’s […]
Recently in looking for an associate to assist in my practice, I interviewed a bunch of massage therapists with ample experience. I thought I would offer a good step-up to private practice to people who wanted to move in that direction. I looked for experience because I wanted people who understood the economics and challenges […]
With each year end, I like to do two things: tidy up the loose ends of my massage therapy practice and set my sights on the coming year. Tidy time is important in the visceral sense: make sure my tax stuff and books are at least all in one box, if not organized, all set […]
What are you doing? My therapist friend said that phrase in a tone of voice that implied I was sculpting a stone wheel from a boulder. I’m writing holiday cards to my clients, I replied. Ohh, no, no, no you will get carpal! she said. Let me show you my toys. Out whipped the tablet. […]
One of my massage therapist friends had a good bit of extra time on her hands when she first started her practice, so she picked up a Spanish book and taught herself to speak it.My therapist friend has not used her knowledge of Spanish much in her day spa, but it has come in handy […]